October 8, 2013 Zaha Hadid uses Staron® Solid Surfaces to create an innovative retail space for Swiss fashion label Heidi.com.
“Retail of Tomorrow” display at 100% Design 2013
The Swiss fashion brand Heidi.com is going against the tide of well-known fashion labels: From purely online selling to a physical shop. The combination of exclusive design and material with modern, interactive communication in the first flagship store in the Swiss city of Neuchâtel turns shopping into a social and cultural event for customers. The design was launched at 100% Design 2013.
Renowned designer and architect Zaha Hadid designed key pieces using Staron® Solid Surfaces by Samsung. The fluid and thermoformed curvy pieces reflect the innovative and urban feel of Heidi.com. The furniture is modularly constructed and can be used for various sales scenarios: from temporary pop-up installations to shop-in-shop solutions or individual store designs. The furnishings included tables, presentation systems, interactive displays. The tables can be used in variable heights as benches, tables or counters.
Alongside the flagship store, the “Retail of Tomorrow“ exhibition featured a modular shop-in-shop system and an interactive customer communication program.
Samsung Semiconductor developed the add-ons which delighted customers: From the interactive shop window to a digital “welcome” at the door and the in-store installations with interactive customer offers.
For more information on the exhibition partners: http://www.retailoftomorrow.com/